Building the exceptional
- קובי ששון
- Jan 20, 2023
- 2 min read

As leaders, we constantly seek ways to improve our teams and deliver high-quality software efficiently. One framework that can be helpful in building a successful and independent software engineering group is based on Tony Robbins' six human needs.
According to Robbins, all humans have six fundamental needs to be met to feel fulfilled and motivated. By understanding and addressing these needs, we can create a positive and motivated work environment that supports the success and independence of our software engineering group.
So, what are these six human needs, and how can we use them to build a successful and independent software engineering group? Let's take a closer look:
Certainty (Need for security and stability): To build a successful software engineering group, it is important to provide team members with a sense of security and stability. This may involve establishing transparent processes and procedures, setting clear expectations and goals, and providing ongoing support and resources.
Variety (Need for new experiences and challenges): To keep team members engaged and motivated, it is vital to provide opportunities for growth and development. This may involve providing new and challenging projects, offering training and professional development opportunities, and encouraging team members to take on new roles and responsibilities.
Significance (Need for recognition and appreciation): Recognizing and valuing the contributions of team members is crucial for building a successful and independent software engineering group. This may involve providing regular feedback and recognition for a job well done and offering opportunities for career advancement.
Love and connection (Need for meaningful relationships): Building strong relationships and fostering a sense of community within the team can help to create a positive and supportive work environment. This may involve promoting open communication and collaboration and supporting team bonding activities.
Growth (Need for personal development and growth): Providing opportunities for personal and professional growth can help to keep team members motivated and engaged. This may involve offering training and development opportunities, encouraging team members to take on new roles and responsibilities, and supporting their goals and aspirations.
Contribution (Need to give back and make a difference): Giving team members the opportunity to impact their work and the world positively can help build a sense of purpose and meaning within the team. This may involve providing opportunities for team members to work on projects that have a social or environmental impact.
By understanding and addressing the human needs of team members, we can create a positive and motivated work environment that supports the success and independence of our software engineering group. By focusing on meeting the needs for security and stability, new experiences and challenges, recognition and appreciation, meaningful relationships, personal and professional growth, and the opportunity to make a difference, we can build a successful and independent software engineering group that is able to deliver high-quality software efficiently.
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